Schwarzkopf Professional
"Powered by nature"
Kroz cjelokupnu Essensity liniju prepoznaju se nevidljive niti zdravog živata, prirodnog i organskog te brige za okoliš. Tako se ova linija preparata za kosu ističe po korištenju prirodnih i organski uzgojenih sastojaka pri izradi proizvoda.
Essensity linija sadrži samo najčišće organske i prirodne esencije. Bilo da govorimo o bojama za kosu, preparatima za njegu ili styling kose, mnoštvo prirodnih ljekovitih sastojaka poput kore jasena, kamilice ružmarina, aloa vere ili maslinovog i sezamovog ulja pa do estrakta bambusa prožimljaju se kroz cijelu Essensity liniju.
Danak suvremenog života
Užurbani stresni koraci modernog svijeta okidači su jedne od zdravstvene epidemije današnjice, alergija. Tako, Svjetska zdravstvena organizacija procjenju da danas 60% svjetskog stanovništva ima neku vrstu alergije.
Kako je zdravlje, uz društvenu odgovornost i ekologiju, jedan od postulata Essensity linije, svi proizvodi su oslobođeni umjetnih mirisa, silikona, parafina i alkohola, a boje amonijaka, i kao takvi idealni su za sve osobe s problematičnim vlasištem, alergijama, prhuti i seborejom.
"Boja bez kompromisa"
Essensity boje za kosu u 20 suptilnih i prirodnih nijansi, u potpunosti su oslobođene amonijaka i teškog mirisa a čak 90 posto pokrivaju sijede. Boje su gotovo u cjelosti (90 %) izrađene od prirodno deriviranih ljekovitih sastojaka. Tako boje sadrže ektoin, prirodnu supstancu čije zaštitno djelovenje stabilizira keratinska vlakna kose, i tako osigurava kvalitetno bojenje i visoki sjaj kose.
Važan dio sastojaka Essensity boje za kosu između ostalih su i pčelinji vosak, čiji minerali i hranjive tvari potiču rast kose i noktiju, bjelančevine riže koje pronalazimo u proizvodima protiv sunca jer apsobriraju UV zrake te biljka neven, čija su protuupalna i smirujuća djelovanja poznata od davnina.
Informirajte se
Većini žena odlazak frizeru predstavlja trenutke opuštanja i vrijeme za sebe. Radost žene zbog predivno obojane i sjajne kose, nešto je što mogu razumjeti samo žene.
No, u današnje vrijeme kada je frizersko tržište preplavljeno mnoštvom, i kvalitetom (sumnjivih), različitih boja za kosu, potrebno je informirati se i biti siguran da boje ne sadrže kancerogene, u EU zabranjene sastojke boja za kosu.
Zato, pitajte djelatnike vašeg omiljenog salona sve o bojama i preparatima za kosu koje koriste i ipak stavite zdravlje iznad radosti.
Više informacija o Essensity liniji potražite na www.schwarzkopf.com .
Daniela Marušić
Sheportal
16.03.2010. 10:03
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